Elemental Print & Online Campaign: 2017

„The transformation of the FMX 2017 Official Trailer ELEMENTAL into print and online media such as posters, banners, flyers, gifs, brochures etc. as an uniform appearance for the web presence and the event itself .“

Director & Artist Julie Böhm

Genres Print & Online Media
Length
Release Date May 2017

Concept / Director / Art Julie Böhm
Producer Lena-Carolin Lohfink
Technical Lead / Online Content Direction David Bellenbaum

Cast Tristan Tornarolli
Photographer Bernd Hentschel
Sounddesign Moritz Drath
Additional Support Jonathan Hornby

Executive Producer Filmakademie Baden-Württemberg

STARTING A CAMPAIGN

„Since it wasn’t planned to turn ELEMENTAL into a print campaign in the first place […] Every element was a challenge in its own way. I worked a lot with Photoshop, but actually I had to adjust the process to every element individually, depending on the footage that I had available.“ – Julie Böhm

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